PDMA Annual Conference: Share Your Expertise with the PDMA Community. Following the success of the 2016 conference, the Product Development and Management Association is now looking to continue the momentum of exceptional educational content at the 2017 Annual Conference November 11-15, 2017 in Chicago, Illinois.
Presenting at the Product Development and Management Association 2017 Annual Conference is your opportunity to network with your peers, enhance your career, and share your experience and knowledge with some of the greatest minds in product development and management. Review the education tracks below to identify where your expertise would best fit into the agenda.
What to Expect as a Speaker at the PDMA Annual Conference
Learn more about the Product Development and Management Association, the the Product Development and Management Association Annual Conference, and why you won’t want to miss this unique speaking opportunity
Education Tracks
TRACK 1: Strategy and Discovery
Come hear from experts regarding activities and methods to secure market insights. Learn to develop NPD strategy that best aligns with company strategy and success. Experts will share stories, examples, and tools that contribute to better market understanding and strategies.
Topics may include:
– NPD strategy as extension of company strategy
– Anticipating, evaluating and adapting strategy to disruption
– Assessing and building an innovation ecosystem
– R&D: future forecasting, market research
TRACK 2: Disruption and Innovation
A great idea is one thing, but turning that idea into a successful commercial product is where the true value is created. In this track, experts will discuss activities and methods that are used to uncover or derive innovative ways of solving customer problems. This also includes stories and examples used to create, develop, and deploy strategies that connect with customers, deliver value to your companies, and create competitive advantage.
Topics may include:
– Generating customer insights that signal disruptive opportunity
– Innovation methodologies that harness disruption (includes open innovation, design-thinking, agile/lean)
– Innovation beyond the product: business model, financial, digital/technology, operational innovation
– Shifting structures to drive innovation: incubators, corporate labs, outsourcing innovation, and other approaches
– Validation
TRACK 3: Product Commercialization and Execution
You’ve developed a great solution for a market need – but before you can start counting revenue, you’ve got to get it into market, and then deliver on your value proposition – at scale. In this track, experts will discuss activities and share stories built around developing and/or launching great products and brands.
Topics may include:
– Building convincing business case and forecast
– Building to customer requirements – today and next-generation
– Evolving the product mix to stay ahead of disruption
– Supply chain and partnerships
– Market development/Go to Market
– Operations
TRACK 4: Performance and Sustainability
Come and learn from those who have applied novel and meaningful ways of measuring NPD success and how they have used these measurement processes and tools to lay a platform for continuous improvement.
Topics may include:
– Re-strategizing across a portfolio
– Optimizing and improving processes, products, and organizations for products currently in market
– Performance measurement to drive decisions
– Discontinuation/exit
