Nailloux Outlet Village, unique outlet village in the Greater South of France, is highly recognised by thousands visitors as the perfect shopping destination.
On the occasion of MAPIC 2022, Advantail, a leading operator of retail outlets and commercial spaces, introduces Nailloux Outlet Village.
Lively place, implanted in the heart of the French South West since 2011, the outlet Village has been recently revamped, demonstrating its operator’s wish to promote a well-reasoned consumption model and responsible management of its commercial sites.
Offering chic shopping at smart prices, the outlet village offers minimum 30% discount all year round.
Fashion, art de vivre, local food delicacies… visitors have access to an eclectic range of goods at highly competitive prices.
Since its launch, major French and international brands have joined Nailloux Outlet Village every year, alongside those already present. With an average of 5 openings per year, the offer has grown considerably. Today the Village boasts 72 boutiques and 2 restaurants.
Franck Verschelle, Advantail CEO, said: “11 years ago, on November the 23rd 2011, Nailloux Outlet Village opened its doors to welcome its very first visitors. From day one, it was a success. The centre had played all the right cards.
With new prestigious brands joining every year, Nailloux Outlet Village began to develop its commitment to CSR. It has increased active involvement in local integration, thanks to long-term partnerships with local stakeholders.
Today, this growth is pursued through the dual impetus of its ownership (Klépierre & Nova Outlet) and of its management operator (Advantail). The result is a spectacular transformation! Consolidated by good results and strengthened with an approach of constant dynamic innovation, the future for Nailloux Outlet Village looks very bright for many more years to come.”
AN ARCHITECTURAL REVAMP TO ENHANCE VISITOR EXPERIENCE
To celebrate its 11-year anniversary, Advantail management has re-designed both the customer foot route and the layout of the site. Whilst keeping at heart its commitment to a strong brand village personality, the centre has adorned new attire with a revamped pop-art coloured corporate identity charter.
This has provided a new palette of bold up-front colours, a dynamic brightness and a sincere corporate identity style, echoing the festive spirit of the French south west.
Thanks to the savvy know-how of Market Value agency, the Village’s spaces have been reconfigured, revealing the site’s full potential. Using the existing architecture as a founding basis, a joyful and colourful world has been rolled out along the customer foot route: signage, decoration, vegetation…
Everything has been conceived to create pleasant surprises and a warm, welcoming experience. But above and beyond these changes, the existing Village has been reinvigorated, materials reused and improved, bringing new life to the brand village architecture.
From painted areas to wall and window frescos, the space has been carefully scrutinised to sprinkle touches of colour at all the contact points. The entire signage of the center, from the parking lot to the signposting in the alleys has been redesigned to be more visible and facilitate the visit.
While preserving its charm and character, the Nailloux Outlet Village has been modernised and now offers a more practical and pleasant visit.
“In order to contribute to a more sustainable consumer and leisure society, we, at Advantail, are convinced that tomorrow’s high-performance commercial and leisure sites will also promote values and have meaning.
Consequently, we make sure that our 7 brand centres are in line with a vision geared towards the circular economy, taking into consideration our territorial footprint. As a committed operator, our stake is to continue building for the future, helping in the transition towards a model of sustainable commerce.
This sustainability strives to achieve a balance between stakeholders, with the end customer at heart. The reorganisation carried out at the Nailloux Outlet Village will allow us to implement these dynamics within a modern and pleasant setting” Franck Verschelle added.
Nailloux Outlet Village, since its opening in 2011, has become an integral part of the regional economic landscape, becoming one of the key players in Occitania. Nailloux Outlet Village is the first new-generation outlet center to open in the French greater south, conveniently located 20 minutes from Toulouse, at the crossroads of busy tourist destinations.
The Village offers a range of major national and international brands dedicated to ready-to-wear, tableware, accessories, sports, household linen and more, with discounts between – 30 % to – 70 %.
A vibrant, bright and lively place, Nailloux Outlet Village organises a number of events throughout the year: concerts, sports events, art exhibitions. These happenings are organised in conjunction with local charities.
The Village is also home to the Lauragais Tourist Information Centre, providing a full scope of services to visitors.
Advantail is a leading operator of retail outlets of commercial space such as brand villages, retail parks and city centre shopping malls & halls.
Advantail is the leader in the French outlet market and stands out by merging operational expertise with mastering a balance between tourism, retail and digital tools.
Advantail’s raison d’être: promote a model of well-reasoned consumption and responsible management of commercial sites.
