Programma Influencer e piattaforma publishing di Linkedin, che aiuterà gli utenti a costruire il proprio brand professionale nel migliore dei modi.
Sarà possibile la pubblicazione di contenuti originali che mettano in evidenza la propria esperienza, legata direttamente all’identità professionale su LinkedIn: se un utente sceglierà di pubblicare un post su LinkedIn, questo diventerà parte integrante del proprio profilo professionale, condiviso quindi con il proprio network di fiducia e con il più grande network di professionisti nel mondo.
Il servizio sarà inizialmente disponibile solo per gli utenti di lingua inglese.
LinkedIn annuncia inoltre di aver ampliato l’elenco degli influencer presenti sulla piattaforma ed entusiasti nel poter condividere le proprie conoscenze ed esperienze direttamente con gli utenti di LinkedIn.
Tra questi anche
Indra Nooyi – CEO di Pepsico,
Carlos Ghosn – CEO di Nissan,
Christopher Bailey – CEO di Burberry,
Paul Polman – CEO di Unilever,
Michael Dell – CEO di Dell,
Tim Armstrong – CEO di AOL,
il noto game designer Jane McGonigal,
Tory Burch – stilista e CEO del brand omonimo,
Judith Rodin – Presidente della Rockefeller Foundation
Phumzile Mlambo-Ngcuka – Executive Director of UN Women.
The Definitive Professional Publishing Platform
We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.
The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.
Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.
Every professional has valuable experience to share. Trying to grow your business by reducing customer attrition? Read the post from Monica Adractas, head of customer retention at Box, on churning out churn. Just starting a career in sales? Read the post from Brent Beshore, the founder/CEO at adventur.es, on how to sell anything. Need a science-based planning tool for river restoration? Read the post from Glen Leverich, senior geomorphologist at Stillwater Sciences, on A Science-based Planning Approach for Riparian Restoration.
LinkedIn Influencer started in fall of 2012 and features top voices in business like Richard Branson, Martha Stewart and Bill Gates. The expertise they have shared through their Influencer posts has resonated in a meaningful way with LinkedIn members and is fueling business conversations. The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. By any measure, this is a remarkably high level of engagement for digital content.
We are adding new Influencers who are excited to share their insights and experiences directly with LinkedIn members. They include Nissan CEO Carlos Ghosn, CEO of AOL Brand Group Susan Lyne, and Financial Expert and CNBC host Suze Orman. We will regularly evaluate who we have as Influencers to include only the most engaged, prolific and thoughtful contributors and to ensure that their expertise matches up with our members’ interests.
25,000 members will have the ability to publish content on LinkedIn. We’ll be steadily expanding the capability to all members in multiple languages over the next few weeks and months to come.