A ticket to fashion…and back!: Circular Economy is protagonist of the third and final session of the Textile Library Circular Symposium organized by Museo del Tessuto di Prato together with C.L.A.S.S. Ecohub.
29th September at 5pm the third session with the participation of leading companies as Timberland, Stella McCartney and Re.VerSo™
The Textile Library Circular Symposium is the cycle of digital meetings organized by Museo del Tessuto di Prato in synergy with C.L.A.S.S. Ecohub, born to deepen and integrate the new Textile Library section of the Museum entirely dedicated to circular textiles and created as an opportunity to disseminate contemporary textile culture, which sees Prato district as a dynamic and active place.
A symposium conceived as a virtual space for conversation which in its path involved, through the three sessions, 10 game changers who were able to create innovation not only with eco-high-tech products and materials, but also with new formulas, business models and production systems that respect planet and people.
Among the speakers of the cycle there have been visionary innovators who have generated and are generating change at all levels, from the entire production system and beyond retailers, internationally leading brands, research companies and communication experts, up to the final consumer.
With the third session – A ticket to fashion… and back! dedicated to circular economy – we get to the heart of the path started on May 13 with THE SUSTAINABLE PERSPECTIVE, a meeting during which professionals from different fields shared their perspective on sustainability, continued on July 15 with THE SECOND CHANCE, which deeply examined the meaning of technology and the economy of recycling.
On 29 September, thanks to the interventions of companies such as Timberland, Stella McCartney and Re.VerSo™, we’re ready to “close the circle”, the real one of circular economy, by analyzing the countless opportunities of this multi-faceted approach thanks to the contribution of exceptional players who will share their experience and their different perspectives in responsible business in dialogue with Giusy Bettoni, CEO of C.L.A.S.S., who will moderate the meeting.
Essential contribution to the session is that of Elisabetta Baronio, Sustainability & Responsibility Manager EMEA, TIMBERLAND, at the helm of the brand’s sustainable projects.
Drawing on the experience in managing the circular economy agenda of VF Corporation in Europe, she will talk about the group’s journey towards circular economy and in particular the Timberland strategy.
This is followed by the precious intervention of Veronica Potocko, Fabrics and Trims Manager of Stella McCartney, a true passionate about sustainability for twenty years and in the brand’s team since 2011.
Working for a responsible innovation ambassador like Stella McCartney constantly opens up new challenges and perspectives, which will be illustrated through some significant case histories, collaborations over the years of ethical commitment of the brand and the new technological frontiers available to sustainability.
The meeting will end with Marco Signorini, Marketing Manager of Re.VerSo™, the identifying brand of an advanced, integrated, transparent, traceable and certified supply chain that recovers and transforms wool, cashmere and baby camel pre-consumer waste, putting them back into production for maximum reuse.
Its partnerships are high-level, such as the one with Filpucci and its Take-Back program: a circularity and traceability system that allows to give new life to discarded garments and that directly involves consumers, who return to the partner stores of the initiative theirs used cashmere or wool sweaters which are then withdrawn and regenerated.
Re.VerSo™, a leading reality in the district but not the only one, makes Prato the center of the culture of recycling, a necessary and fundamental step that leads to circular economy and of which Re.VerSo™ was milestone at an international level. Signorini will tell the story of the brand, of which, among other things, Stella McCartney was one of the first users, and its precious partnerships.
“Defining circular economy with such exceptional players, trying to analyze a wide spectrum, different perspectives for a common intent of the many faces of the circular economy and its business models. This is the goal of the Textile Library Circular Symposium”, declares Francesco Marini, President of Fondazione Museo del Tessuto di Prato. “Today a “path ends” with something that in reality, in its DNA, never ends, such as circular economy, the central theme of the exhibition path of the Museo del Tessuto di Prato and of C.L.A.S.S. mission: for a beautiful and good fashion, able to contribute in building a truly sustainable future”.
Museo del Tessuto di Prato is the largest cultural center in Italy dedicated to the valorization of ancient and contemporary textile art and production.
Tuscan center of excellence for educational activities aimed at schools of all levels, the museum devotes particular attention to specialized training in fashion, textiles and design by providing its heritage of ancient and contemporary textiles and the expertise of professionals in the field.
In addition to the proposals for schools, the museum involves families and adults with a program of experimental activities and workshops that is renewed throughout the year with new activities, related to exhibitions or current exhibitions. In addition, the museum continuously participates in European projects that enhance the heritage of textiles and clothing, craft and industrial production, know-how and manufacturing excellence in Europe.
C.L.A.S.S. is the international ecohub founded by Giusy Bettoni in 2007 which has established itself as a reference point in the fashion and textile business for brands, designers, manufacturers, students and all those determined to make fashion smarter.
C.L.A.S.S. mission is to provide professionals the strategic tools to trigger change and to grow both in responsibility and competitiveness. The ecohub pursues its goals by merging design and innovation with the new sustainable values contemporary consumers are looking for. C.L.A.S.S. portfolio of services includes:
– THE SMART TOOLS, a platform of responsible and traceable materials, technologies and cutting-edge innovations for both production processes and communication, all injecting sustainability into textiles, fashion collections and companies’ performance.
– THE SMART ACADEMY, a rich programme of events, talks, classes and services with a very important goal: to educate, raise awareness and inspire professionals, students and even end consumers. Because there is no sustainability without knowledge.
– THE SMART SHOP, the inspirational materials’ bank and samples’ e-shop for students, designers and brands willing to explore and test sustainable fabrics.
Over the years, C.L.A.S.S. has teamed up with some of the most influential players in the virtuous textile and fashion business such as Première Vision, Fashion for Good, Renoon, Fashion 4 Development, Fondazione Ferragamo, The Sustainable Angle and more.
The meeting will last about an hour and participants will have time and space to ask questions and dialogue with all the speakers. Also this talk, like the previous ones, will be recorded and published on the Youtube channels of Museo del Tessuto di Prato and C.L.A.S.S with English subtitles.